How do we choose a Diamond?

The first thing we do is choose stones that are either D, E or F in colour and IF, VVS1, VVS2 or VS1 in clarity. This removes around 71% of stones leaving us with around 215,000 options.

We then select triple excellent graded stones (cut, polish and symmetry) and make sure stones are not brown, green or milky (have no BGM present), which removes over half of the available stones, leaving us with 90,000 stones.

We then look for stones which have been grown using the CVD method, our preferred growing method, cutting our pool by two thirds.

The next two steps drastically impact our pool of stones—your chosen size and shape. For this exercise I am going to select a 2ct oval, our most popular size and shape. We now have just over 1,000 stones available to purchase.

The last two steps are possibly the most important steps, narrowing our pool to just 7 stones, before we pick your stone — the one.

We choose a stone which has been awarded the SCS-007* sustainability rating, a global independently assessed certifier ensuring our stones have been grown to the highest standards of sustainability and operate as carbon neutral growers. This step means we have just 7 stones to choose from as a team, or 0.00093% of the diamonds available to us.

The final hurdle is Maggie, our beautiful, talented diamond expert, who will let us know in a few words if the stone we have chosen is worthy. Maggie has been buying diamonds since 1979 and we are so lucky to have her.

Every diamond is unique, but a diamond chosen by our team is one-of-a-kind.

*SCS is the approved service provider to conduct RJC Code of Practices and Chain-of-Custody verification assessment. Interestingly when we looked into the sustainability rating, no HPHT stones were awarded this rating which further backs up our decision to choose CVD grown stones.